Alright. Where to begin?? The past few weeks have been a true test to coaches around the country. We’ve been thrown curveballs every week and are constantly being tested by the DT Gods. The other week I wrote an article on Smokies (I hope you picked up Stanton, I know I wish I had). That article was a bit rushed and was generic (my apologies). I hope that this one makes up for it.
Round Recap
I scored 2010 on the weekend, and increased my overall rank by 5k to consolidate my team in the top 3%. Now, I haven’t had a blinder of a start to the season, but I’ve been consistent (I haven’t scored below 2000) and am travelling in the right direction. However, I’m still waiting a massive round score (congrats to Benny) to get me right up there. With these last few weeks who knows what’s going to happen. One thing that is on my mind at the moment is my risky 3 premo mid strategy, and with Ablett’s injury concerns I’m in between a rock and a hard place. But let’s get started on the article:
THE SPA MATRIX
Over the later half of the week I’ve been absent from the blog. Let me tell you why. I just completed my degree in marketing and management. Now, I love DT like many of you reading this, and even in the last few weeks of my degree when I was studying for my final exam (ever) I was constantly applying marketing theories from class to my DT. And, as a result, have pioneered a new matrix called the “SPA Matrix” (Strength, Performance and Attractiveness Matrix). The SPA matrix is a combination of a GE Matrix and a BCG Matrix (Google them if you want to know more, however I’ll be explaining the important stuff below). The SPA Matrix I created measures the strength/performance of a player (ie. How well a player scores) vs the players attractiveness (i.e high scores, cash generation)
What You Need To Know
Stars: Strong performance and high attractiveness. These players are consistently putting in big scores. You expect them to be one of the best performing players each week. Stars are your well performing premiums. The same rules that applies to premiums apply to these players.
Question Marks: Question marks cover a range of different players. Some of these are, underperforming premiums, mid prices, well performing rooks etc. These players aren’t yet a star, may be better than a cash cow or slowly turning into a dog. They are volatile and may be inconsistent in their scoring.
Cash Cows: These players produce average scores but they are attractive players (due to their low BE and their cash generation). We expect low-medium scores from these players, and we know they are only in our teams to generate cash to afford stars (premiums).
Dogs: Dogs are averaging performing players and have a low attractiveness. Dogs cover a range of different players, such as, non-playing rooks, rooks with a high BE, injured players and possibly suspended players. Dogs are the players you trade out, or are waiting to trade out.
The Arrows: The arrows represent the direction that the player is heading in for the next round. If there is no arrow, there is minimum/ little change expected (or it is hard to predict at the moment from that player) on the SPA Matrix.
Green: KEEP/BUY
Keep these players. Don’t trade them at the moment. Possibly buy some of these players (in particular stars and green cash cows).
Orange: HOLD
Hold these players. These players haven’t showed you enough to get rid of them yet. They may go either way. For rooks/cows, they haven’t peaked yet.
Red: HARVEST/SELL
These are the players that aren’t going well. They may not be playing at all, they may be rooks with a high BE, or players with an LTI. You are looking at getting rid of them, they are dead weight and dragging your team down.
The SPA Matrix Itself
Here’s an SPA Matrix for my team “Slights Trippers”.
Stars
As you can see the 3 premo mids that I started with (Ablett, Boyd and Pendles) are stars. All are averaging at (c’mon pendles) or over 100 points a game. Ablett has an arrow shifting his position into a question mark due to his injury concerns. Fyfe is a star but his injury concerns have also pushed him into the question mark category. Delidio and Goddard are also stars, with Franklin just fully fitting into the star category. Franklin is a strong player, but we all know he can do better than a piss poor 76.
Stars (You Were So Close)
Robinson and Sidebottom are well into their way of becoming a star. They are both averaging over 100 and are showing very promising signs. They are pretty much stars. Both Hargrave and Waters are also becoming stars and are looking good to be potential keepers (Phew that takes a bit of pressure off the defence.
Question Marks (Green)
Martin is a green question mark, he was picked as a premium but has been underperforming. He scored a 96 on the weekend and I’m tipping him to start performing better and start knocking on the door of the stars. McCarthy is a mid pricer that has been performing relatively well and, in my case, earning me some cash. I haven’t seen enough of this guy yet to know which direction he’s heading in. Broughton, the bone of everyone’s contention, finds himself as an attractive question mark (at the moment). If I could create a new category for Broughton it’d be “The Magic 8 Ball”; you shake the magic ball each week and hope for the best (if only we had Lyons Magic 8 Ball). Giles has been a highly attractive player. He still maintains a low BE and is pumping out some good scores. He is on the up.
Cash Cows (Green)
My Green Cash Cows are: Hall, Greene, Shiel, Stephenson, Ellis, Bugg and Redden. All of these players have a negative BE and will earn my team more cash. Culling these cows now means that you won’t get maximum bang for your buck.
Cash Cows (Orange)
Both Devon Smith and Magner will earn me cash this week. If Magner maintains his newly found tagging role that has seen his scores drastically reduced, and with a BE of 22 we may see him become a Dog very soon. Smith still has a negative BE (-7) and a good score this round/subsequent -BE will push him into becoming a Green Cash Cow once again.
Dogs (Red)
I have three Dogs at the moment. The first one is Kennedy (I may have been a bit harsh here as he has a BE of 27 but if he dishes out another 41 he will be close to culling). The next dog I have is Dickson. Dickson has a BE of 1, but the fact that he is a non-playing rook means he is earning nothing for my team (hopefully he get selected this weekend). My last rook is Darley. While I do believe he would score well if he got selected he has been my dead weight. I have carried him along and he is weighing my team down (He’s not earning me money if he isn’t playing).
Now What?
So with my SPA Matrix I know I have to keep a close eye on news about Ablett, Fyfe and Shaw as these players have injury concerns (I probably should have put these players in a different colour). I need to get some more premo midfielders in, and it’s killing me having only 3 (now possibly 2 with Ablett). Also I need to think about my Dogs and how/ when is the right time to get rid of them. Team news become very valuable when using this matrix. Technically I shouldn’t trade Dickson yet (BE of 1), however if he isn’t being named I might have to trade him to Trelor or old Mac. I am already carrying 1 dead weight (cough * Darley * cough) and might not be able to afford carrying a second. I really wish I had of picked up Clarke instead. Oh well, such is DT.
The Wrap
So there you have it, “The SPA Matrix”. You can fit any player into this matrix to give you a visual idea of how they are going. You can mentally plot players on this matrix or you can physically draw it up if you want. Doing it for your current team will allow you to see who to keep/ buy, hold and who to harvest/sell. Doing it for potential players will allow you to see who the top prospects for your team are. By only looking trading dogs (injured players/peaked rooks etc.) you can maximise your trades and not waste them. It also ensures that you get the best out of your question marks.
The SPA matrix is a very powerful tool. It is what I use to ensure I make the most of my limited trades. Some of you probably do this without even knowing it (I know I did). The SPA Matrix is a way to visually understand and utilise that strategy.
Parting Words
Good luck to everyone this week. May you navigate your team through the carnage as best as you can. Also, if you found this and the other articles helpful spread the word about the blog. And as always, feel free to hit me up in the comments below and/or on twitter @Slighthawk